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facebook application launch

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thirdrenaissance.com

the third renaissance has begun.

launch: 11/05/07

watch here for details.

you have precious little time to make your choice.

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Case study. The first virtual reality show based on Hi5. This social network was the platform used by Ogilvy and Ford to launch a car, the new Fiesta. It was an amazing viral success, surpassin all the objectives. Contestants used all their skills and resources to win: sex appeal, friends, party making, crashing live television shows (the emplastro challenge), making a Fiesta reunion, etc.

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SHELLY PALMER and KEVIN MARTIN will talk about the transition to digital television on BLOOMBERG TV today at 12:10 ET.

THE FCC is backing down from a plan to force TV stations to air up to 12 PSA’s per day warning viewers about the upcoming digital transition. Instead, the Commission is expected to accept a more lenient proposal from broadcasters that will give them the option of joining the transition effort. Participating stations will run 16 spots each week, with 4 occurring during primetime. The plan will also include screen crawls and a special 100 day countdown special. In other Commission news, the FCC is expected to imminently approve the year-old proposal under which Liberty Media would trade its 16.3% stake in News Corp. for a controlling stake in DirecTV.

CBS followed yesterday’s NBC news by announcing that its classic titles will also be available online for free ad-supported streaming. Star Trek, Macgyver, Melrose Place, The Twilight Zone and more will be added to CBS.com and across the CBS Audience Network. CBS Interactive president Quincy Smith said the new initiative is “solving for what the user wants.”

MICROSOFT claims it will make a major effort to share more technical information with software developers in an effort to satisfy EU antitrust requirements. The company will put 30,000 pages of formerly secret technical specifications concerning Windows and Microsoft’s server platform. The EU was not impressed, saying that Microsoft has already promised such efforts four times in the past. However, this time Microsoft may need to follow through to ensure approval of a Yahoo takeover.

ESPN360 broke new ground by offering the first HD stream of a live NBA game. The site was utilizing a new application from MOVE NETWORKS that automatically served HD quality video to users with fast connections and scaled down the quality for slower connections. The site will tap the technology again soon to present NCAA games in HD.

MTV will officially launch JackassWorld.com tomorrow, offering webisodes of the popular series and an interactive community of fans. The Jackass crew will takeover MTV all day tomorrow to promote the launch.

Get the full story at http://www.Media30.com.

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TV interview with Nada Hamzeh, PM of Women in Technology in Lebanon, on MTV – Part 2

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OC Launch Party for Ed Hardy Energy Drink. Hosted at Tentations Ultra Lounge in Newport Beach, CA on October 13, 2006. Guests include Jeremy Jackson from Baywatch, Dave Aragon from MTV Pimp My Ride, Slade Smiley from Real Housewives of OC, Raul Julia from Crush, Nic Nac from MTV Nick Cannon Show and more. Produced by PubDistrict Entertainment Network (pubdistrict.biz)

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COMCAST plans an imminent release of the first system that allows television ads to be targeted to the individual household level. The system will reportedly be deployed this June to over 100,000 homes in Baltimore. The technology is being developed by INVIDI, a company that has recently seen major investments from WPP, Motorola and others. One thing is certain: this June, the privacy police will be working overtime in Baltimore.

AT&T will launch a live mobile TV service based on Qualcomm’s MediaFlo in May. The service will offer eight channels with full-length content from Comedy Central ESPN, MTV, FOX, NBC, Nickelodeon and more. Two handsets will be supported at launch, LG’s Vu and Samsung’s Access. If you live outside a major metropolitan area, however, you may not be covered by the new service. The MediaFlo network won’t be fully deployed until February 2009, when analog TV shuts down and Qualcomm takes full possession of its spectrum.

GOOGLE is seeing continued decline in clicks on search advertisements, according to new data from comScore. During February, Google saw ad clicks fall 3% from January’s totals. That marks two consecutive months of decline. Google maintains that clicks aren’t the sole indicator of business success but Wall Street isn’t buying it. The company’s stock has fallen 40% since November. I’ve got a different question. How accurate are ComScore’s numbers and are they third party verified?

MTV.COM drew major traffic on Tuesday, serving up 1.8 million streams of a new episode of The Hills. The episode drew 4.8 million viewers when it premiered on MTV the night before. The online blockbuster comes at a fortuitous time for the network. MTV will host an upfront on May 8th, during which it will focus on its multi-platform capabilities.

THE FCC released the details of a plan that will allow satellite TV providers to phase in their support for local HD channels between 2009 and 2013.

WARNER MUSIC is hoping to tax your Internet access bill in exchange for unlimited music. Saying the music industry has become “one big tip jar,” Jim Griffen, Warner’s new digital guy, wants everyone to pay into a pool of money to save the industry. I see, the industry can’t get enough voluntary subscriptions, so they’re going to try to make everyone pay. Good luck with that.

CBS has begun testing online HD streaming using clips from “CSI,” “How I Met Your Mother” and other network shows. Clips are currently offered in 480p, with plans to offer 720p and 1080p soon. There are no full length shows posted yet.

Read more at http://www.ShellyPalmer.com

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