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(http://www.gamedaily.com/articles/features/study-women-gamers-outnumber-men-in-25-34-age-group/68821/?biz=1 A new study from the Consumer Electronics ociation indicates that there are many more women gamers in the 25-34 demographic than males, largely because of the popularity of the casual games market, with card games like solitaire (pictured) and puzzle games like Tetris. The CEA study found that 65 percent of women in the 25-34 age bracket play video games, while only 35 percent of men in that group said that they play video games. Apparently, the key factor involved with these findings is the increasing popularity of casual games, especially among women. “Women were found to be slightly less likely than men in the 25-34 bracket to play traditional console games on systems like the PlayStation 2 or Xbox, while they gravitated more heavily towards simple types of games like Tetris or other puzzle games and card games like solitaire. “Xbox Live Arcade already offers a number of simpler titles that may appeal to the casual crowd and Arcade’s library is expected to grow throughout the year. When Sony launches its PlayStation 3 and PlayStation Network Platform service, there’s a good chance that they will offer casual titles for download as well.
“we want G4 to be “TV for the Xbox/YouTube/iPod generation
“Spike attracts a significantly older and more female (believe it or not) audience than does G4
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“we are a business and not a “public service.”
“don’t hold 100% to this definition or growth will be tough to come by.
“SciFi now has professional wrestling, Bravo has reality shows, MTV has very little “music.” Heck, even Discovery has Cash Cab and American Chopper.
“Bottom line, we will likely have programming that won’t fit perfectly…but we’ll attempt to keep it minimally “young guy” in its appeal (vs. older guy or female appeal). But occasionally, we will find acquired programming that fits well like Heroes and Lost…in the end, we need to cover a lot of hours and shows like these allow us to do so in a way that fits our brand…
“Now critics will surely point to COPS, Cheaters and Totally Outrageous Behavior and question these choices…but all bring a guaranteed rating that is critical as we continue to build and evolve the network…COPS is the highest rated show on G4 now…
“But, I’d like to point out that we still have far more videogame programming each and every day than any other network…however, we need to stay in business if we are to continue to provide programming like AOTS, daily X-Play (in primetime no less!), Cinematech, Cinematech NE, live E3 coverage, daily coverage from the Tokyo Game Show, GDC, Comicon, 5.5 hours of Halo3 coverage, the Major League Gaming Tour and, lastly, we recently brought Electric Playground back to anchor our exclusive offerings at G4TV.com. I’d also like to point out that Code Monkeys, our very first originally developed show, is about, of all things, videogames.
“For that matter, while we may not be TechTV anymore…we still cover more tech in AOTS than any other show on TV and we expanded our live coverage from CES to two days this year. While other networks did live “hits” on the iPhone launch, we dedicated an entire night to covering this piece of tech introduction.
(http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp G4 Acquires The King of Kong: A Fistful of Quarters:
Cable net G4, the growing destination for young men, has secured the exclusive cable rights from New Line Television for The King of Kong: A Fistful of Quarters. The documentary, which follows two men in their quest to achieve the world’s highest score on arcade classic “Donkey Kong,” premieres on G4 on June 1, 2008.

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