Ícones – Ford Fiesta Case study
August 12, 2009 - 3:12 pm
Case study. The first virtual reality show based on Hi5. This social network was the platform used by Ogilvy and Ford to launch a car, the new Fiesta. It was an amazing viral success, surpassin all the objectives. Contestants used all their skills and resources to win: sex appeal, friends, party making, crashing live television shows (the emplastro challenge), making a Fiesta reunion, etc.
Duration : 0:8:35